Call to Action progress - LoginEKO

Njamito – enhancing consumer awareness from field to fridge

Call to Action Commitment 7 – Enhancing consumer awareness of their role in building a more resilient and sustainable food and agriculture system.

Call to Action Commitment 5 – Integrating sustainability into supply chains and the global agri-food trade system, leaving no one behind.

Our newest partner, LoginEKO, (a Login5 Foundation project), is dedicated to facilitating the transition to a sustainable food system for generations to come. As a part of their mission – healthy food for everyone – they developed Njamito, a meal-in-a-bottle, designed to provide a healthy alternative for people with active and busy lifestyles. Njamito contains pea protein, grain oats, fruits and vegetables and nuts. It is free from aromas, sugars, and flavour enhancers. With 300 Kcal, it contains all the fibres, carbohydrates, proteins and vitamins to keep people going for up to three hours. In addition to innovative nutritional characteristics of this recipe and product, each Njamito bottle is equipped with a QR code that leads to a full traceability report. There, anyone can see where each of the ingredients came from, as well as information on processing, packaging, transport and storage. One of Njamito’s key ingredients – oat porridge – is fully traceable from LoginEKO’s field to the final product.

Njamito was available to all participants to sample at the 2024 Forum for the Future of Agriculture Annual Conference.

You can learn more about Njamito here.

You can learn more about their plant-based sustainable farming approach here.

The work of LoginEKO is enhancing consumer awareness of their role in building a more resilient and sustainable food and agriculture system (CTA7). It is also supporting the goal of integrating sustainability in supply chains (CTA5) by not only ensuring transparency but also only sourcing and using plant-based ingredients produced through sustainable farming practices.

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