The future of our food systems relies on two interdependent demands, that of the adaptation and reinvention of food chain business models, and the provision of farming methods which actively combat climate change and support biodiversity. The FFA Online Live Event on October 26 delved into rewarding sustainability in the food system through price mechanisms. During the first session, we discussed sustainable business models: paying for the transition, asking what new farming models are available for farmers to deliver profitable and climate neutral business. How will this transition be paid for, and are these models scalable enough to effect genuine change? The second session focused on rewarding agriculture’s potential solutions for climate change and biodiversity. How can and should food chain actors be rewarded for setting aside land and resources in order to aid in the fight against climate change and promote biodiversity? How can the state and the market develop (new) incentives and rewards? Who will provide them, and how does that impact the price of food? To give everyone a chance to interact further with our speakers, we offered dedicated Q&A sessions using questions that the audience posted in their registration form or in the live chat.
Confirmed speakers (in alphabetical order)
Jennifer Baker
EU Policy Journalist (FFA2020 Online Moderator)
Jennifer Baker
EU Policy Journalist (FFA2020 Online Moderator)
Eduardo Cuoco
Director, IFOAM Organics Europe
Eduardo Cuoco
Director, IFOAM Organics Europe
Tassos Haniotis
Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
Tassos Haniotis
Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission
Marjon Krol
Senior Project Manager Market and Food Chains at ZLTO
Marjon Krol
Senior Project Manager Market and Food Chains at ZLTO
Ben O'Brien
Director – Europe, Beef + Lamb New Zealand
Ben O'Brien
Director – Europe, Beef + Lamb New Zealand
Dr John Gilliland OBE
Director of Agriculture and Sustainability, Devenish
Dr John Gilliland OBE
Director of Agriculture and Sustainability, Devenish
Janez Potočnik
Chair ForumforAg and Chairman RISE Foundation
Janez Potočnik
Chair ForumforAg and Chairman RISE Foundation
Bas Rüter
Global Head Sustainability, Rabobank
Bas Rüter
Global Head Sustainability, Rabobank
Ulrike Sapiro
Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company
Ulrike Sapiro
Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company
Agenda
Oct 26, 2020
FFA Regional Online Live N°2
Opening address
Jennifer Baker, EU Policy Journalist, Moderator
Janez Potočnik, Chair FFA2020 and Chairman RISE Foundation
Session 1: Sustainable business models: paying for the transition
Eduardo Cuoco, Director, IFOAM Organics Europe
Ben O’Brien, Director – Europe, Beef + Lamb New Zealand
Bas Rüter, Global Head Sustainability, Rabobank
Session 2: Rewarding agriculture’s potential solutions for biodiversity and climate change
Tassos Haniotis, Director of Strategy, Simplification and Policy Analysis, Directorate General for Agriculture of the European Commission Dr John Gilliland, Director of Agriculture and Sustainability, Devenish Marjon Krol, Senior Project Manager Market and Food Chains at ZLTO Ulrike Sapiro, Senior Director, Water Stewardship & Agriculture, The Coca-Cola Company
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