2025: Innovation, AI & Digitalisation

Organized by the Forum for the Future of Agriculture, and hosted by MEP Maria Grapini, the event explored the pains and gains of digitalization in agriculture through two focused panel discussions. The first panel featured technical experts from the digital agriculture sector, while the second brought together policy leaders working at the intersection of agriculture, environment, and digital transformation. It is a follow up of a discussion held in January 2024.

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2025 Digitalisation event – Introduction

Mark Titterington, Maria Grapini

2025 Digitalisation event – Kateryna Schroeder

Mark Titterington, Kateryna Schroeder

2025 Digitalisation event – Panel 1

Daniela Lüth, Alin Luculeasa, Jørgen Audenaert, Stefan Schneider, Mark Titterington

Confirmed speakers (in alphabetical order)

Jørgen Audenaert

Manager, Small Grains Production System Innovation & Dairy and Livestock, John Deere

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Jørgen Audenaert

Manager, Small Grains Production System Innovation & Dairy and Livestock, John Deere

Growing up on a Dutch arable farm, Jørgen graduated in 1990 from Wageningen University as an Agricultural Engineer. He began his career at sprayer manufacturer Douven in 1991, becoming Product Manager in 1992. This role gave him valuable experience with customers, dealers, and value-chain partners, and taught him the importance of agile innovation in a mid-sized company.

In 1997, John Deere acquired Douven, opening doors to advanced technology and global markets. From 1998 to 2007, Jørgen led product management, marketing, and customer support, helping develop a new sprayer portfolio and introducing Precision Ag technology.

In 2008, he moved to John Deere’s European Office in Mannheim as contractor segment manager, later expanding his focus to large arable farmers in Europe & CIS. He led a team analyzing future market needs and identifying innovation opportunities across tractors, combines, forage harvesters, crop care, and Precision Ag.

From 2017, Jørgen served as strategic marketing lead for Europe, covering all major segments. In 2018, he was honored with the John Deere Fellow Award for his contributions to Precision Farming. With the launch of Deere’s Smart Industrial strategy in 2020, Jørgen became Manager of Small Grains Production System Innovation. Since 2024, my role has expanded to include Dairy & Livestock.

Ornella Cosomati

Director Europe Energy and Sustainability Policy, Microsoft

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Ornella Cosomati

Director Europe Energy and Sustainability Policy, Microsoft

Ornella leads EU energy and sustainability policy at Microsoft. Based in Brussels, she follows policy developments in the space of circular economy, ESG, datacenter sustainability and energy. In the era of AI, Ornella also looks at the endless opportunities that AI can offer to support Europe’s sustainability goals and Microsoft’s customers while they embark in the sustainability transformation of their sectors (i.e. manufacturing, agriculture, electricity).

Prior to joining Microsoft, Ornella worked for Pepsico in their government affairs office, and held previous roles in the British parliament, a public affairs consultancy and a Brussels based association, always working in the space of sustainability, climate, and agricultural policy.

Maria Grapini

Member of the European Parliament

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Maria Grapini

Member of the European Parliament

Maria Grapini is a business woman, engineer and politician from Romania and has been a member of the European Parliament since 1 July 2014 for "PUSL", which is aligned with the Progressive Alliance of Socialists and Democrats. She is elected on behalf of Romania.

She graduated the Theoretical High School in Bereşti in 1973 and followed the "Gheorghe Asachi" Technical University from Iaşi, Faculty of Textiles, Specialization "Mechanical Technology of Filing and Weaving", which she graduated in 1978;

From January 1990 until 2012, she was General Manager of SC Pasmatex S.A. During this period, she was very involved in the development of the textile industry and the creation of jobs in this branch. From 2002 to 2010, she was the president of the Light Industry Employers’ Federation, Vice President of UGIR 1903, and since 2003, member of the National Exporters’ Council

She joined politics 15 years after the Revolution of 1989, first set up and led several NGOs, since then, she has occupied some public functions, of which the most important are:

• 1998 - 2012: President of the Association of Women Entrepreneurs in Romania;
  -1994-1998 and 2002-2006: Vice-President of the Chamber of Commerce, Industry and Agriculture of Timisoara;
  -2015 - Present: Co-President at the national level of the Party of Humanitarian Power (Social-Liberal) in Romania and the President of the Timis County Branch;
• From 2005 to 2015 President of Partidului Umanist( Conservator)
  -December 21, 2012 - March, 2014: Deputy Minister for Small and Medium Enterprises, Business and Tourism in the Victor Ponta’s second Government (2012-2016);
  -From May, 2014 - present: Member of the European Parliament.

For her outstanding involvement in all her activities she has been rewarded with numerous awards.

Tassos Haniotis

Special Advisor for Sustainable Productivity, Forum for the Future of Agriculture; Senior Guest Research Scholar,...

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Tassos Haniotis

Special Advisor for Sustainable Productivity, Forum for the Future of Agriculture; Senior Guest Research Scholar, IIASA

Tassos Haniotis recently retired, after a 33-year career in the Commission, as the Director of Strategy, Simplification and Policy Analysis in the Directorate General for Agriculture of the European Commission. Tassos is Sustainable Productivity Adviser for the Forum for the Future of Agriculture and a Senior Guest Research Scholar at the International Institute for Applied Systems Analysis. He previously held posts as Head of Unit in the Agricultural Policy Analysis and Perspectives unit and the Agricultural Trade Policy Analysis unit in the same Directorate General, as Member and subsequently Deputy Head of the Cabinet of former European Commissioner for Agriculture Franz Fischler (with respective responsibilities the preparation of the 2003 reform of the Common Agricultural Policy, and the agricultural chapter of the Doha WTO Round and the EU-Mercosur negotiations), and as the Agricultural Counsellor of the European Commission’s Delegation in the United States. He holds Ph.D. and M.S. degrees in Agricultural Economics from the University of Georgia, USA, and a B.A. in Economics from the Athens University of Economics and Business, in his native Greece. Before joining the European Commission, he spent six months as a visiting Fellow at the Centre for European Agricultural Studies, Wye College, University of London, focusing on EU-US agricultural trade relations in the Uruguay Round of GATT negotiations. He hold a Honorary Doctorate degree from the University of Thessaloniki. Active in the ag research community, he is a member of the International and European Associations of Ag Economics, the International Agricultural Trade Research Consortium, and the EU Nitrogen Expert Panel.

Pierluigi Londero

Head of Data Governance, DG AGRI, European Commission

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Pierluigi Londero

Head of Data Governance, DG AGRI, European Commission

Pierluigi Londero is Head of Data Governance in the Directorate-General for Agriculture and Rural Development of the European Commission. With a team of 16 people, he is responsible for data management, data governance and to coordinate and contribute to activities stimulating the digitalisation of the agricultural sector and rural areas and facilitating the sharing of private and public data. Pierluigi graduated in economics from Rome University La Sapienza. Since joining the Commission has worked for two decades on economic analysis and impact assessment of both domestic and trade policy issues. More recently he has been in charge of implementation support of the Integrated Administration and Control System – IACS – of the Common Agricultural Policy, before taking the lead of the recently created Data Governance Unit.. With a team of 20 people, he is responsible for providing economic and quantitative analysis needed for the conception, the management and the evaluation of the Common Agricultural Policy. Pierluigi graduated in economics from Rome University La Sapienza and since joining the European Commission in April 1999 has worked both on domestic and trade policy issues, including two major CAP reforms as well as providing supporting analysis for bilateral and multilateral negotiations. His team also produce the short-term outlook for grains, meat and dairy products, supply balance sheets for the current and next year published three times a year. The medium-term prospects for EU agricultural markets and income is also a product of his unit. His team is also in charge of coordination in terms of agricultural statistics with Eurostat. Pierluigi participates to both the G20 AMIS market information group and policy response forum.

Alin Luculeasa

Farmer member, Romanian AGRINNOVATOR ThinkTank

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Alin Luculeasa

Farmer member, Romanian AGRINNOVATOR ThinkTank

Alin Luculeasa is a young Romanian farmer committed to modernizing agriculture through digitalization and conservation farming practices. Working on a family farm in Romania, he has identified and implemented technologies such as satellite monitoring, IoT sensors, and real-time integration of meteorological data into a cloud-based platform for predictive analytics. These solutions have increased yield predictability, optimized planting operations, and mitigated risks associated with climate variability.
In 2022, he was honored with the “Best Digital Project” award at the Young Farmers Congress-Bruxelles , recognizing his efforts to bring innovation to farm management. As an active member of the Romanian Farmers’ Club and the AGRINNOVATOR think tank, Alin promotes collaboration and the exchange of best practices at national and international levels, shaping a smart and sustainable agriculture model.

Daniela Lüth

Policy Officer, DG Research & Innovation, B2 – Bioeconomy & Food Systems, European Commission

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Daniela Lüth

Policy Officer, DG Research & Innovation, B2 – Bioeconomy & Food Systems, European Commission

Daniela Lüth is an agricultural economist, PhD, with international experience in market and consumer research, data-driven decision making and driving change by using R&I.

She is a policy officer at the European Commission, DG Research and Innovation. She participates in the preparation of Horizon Europe Cluster 6 programmes in the field of food system and bioeconomy, follows the Horizon Europe Partnership Future FoodS and is responsible for the European Member States’ ‘Standing Committee of Agricultural Research’ (SCAR) network.

Stefan Schneider

Space Downstream Entrepreneurship Officer, EUSPA (EU Agency for the Space Programme)

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Stefan Schneider

Space Downstream Entrepreneurship Officer, EUSPA (EU Agency for the Space Programme)

Stefan is employed at the European Union Agency for the Space Programme (EUSPA), where he contributes to the success of the European Space Programme, focusing on service delivery, applications, and market development. He has supported many European start-ups and entrepreneurs in harnessing space-based investments to create innovative applications that drive economic growth in Europe. Currently, at EUSPA, Stefan is involved in CASSINI, the EU's €1 billion initiative aimed at fostering entrepreneurship in the space sector. He is also segment leader for agriculture where he leads strategic initiatives that promote precision farming, sustainability, and innovation in agri-tech by aligning user needs with EU space services. By collaborating with stakeholders from farming communities, agri-businesses, policymakers, and tech developers, Stefan ensures that EUSPA’s services support efficient land use, environmental protection, and food security.

Kateryna Schroeder

Senior Agriculture Economist, Global Engagement unit of the Agriculture and Food Global Department, The World...

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Kateryna Schroeder

Senior Agriculture Economist, Global Engagement unit of the Agriculture and Food Global Department, The World Bank

Kateryna Schroeder is a Senior Agriculture Economist in the Data, Digital Agriculture and Innovations team of the Global Engagement unit of the Agriculture and Food Global Department of the World Bank, where she co-leads a multi-million work program aimed at operationalizing data, analytics and innovations in the World Bank investment portfolio. Before moving to the Global Engagement unit, Kateryna led and co-led operations, reimbursable advisory services, and high-profile analytical studies in the Europe and Central Asia region of the World Bank, working with the client governments on repurposing their sectoral policies and expenditures, strengthening their agri-food traceability systems, and improving efficiency of the agricultural M&E systems.

Prior to joining the World Bank, Kateryna worked as a researcher at the Food and Agricultural Policy Institute and as a frequent consultant with the UN FAO and USAID on the issues related to food security, agricultural policy and trade. She is an author of multiple books (including “What’s Cooking: Digital Transformation of the Agrifood system”), journal articles and book chapters. Kateryna holds a PhD in Agricultural and Applied Economics from the University of Missouri, USA.

Mark Titterington

Director-General, SpiritsEUROPE, Co-founder and member of the Advisory Council, Forum for the Future of Agriculture

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Mark Titterington

Director-General, SpiritsEUROPE, Co-founder and member of the Advisory Council, Forum for the Future of Agriculture

Mark joined SpiritsEUROPE as their Director-General in September 2025, having enjoyed a long career in the agri-food sector, principally at Syngenta where he held several senior leadership and executive level positions in corporate affairs and business sustainability in the EAME region and globally. After leaving Syngenta in 2017, Mark became the CEO of EngineeringUK before joining Indigo Ag, where he held a variety of different roles before becoming Head of Corporate Affairs and a Member of the Executive Team in 2024. Mark is a Co-founder and a former Director of the Forum for the Future of Agriculture. He is now a Member of the Forum’s Advisory Council and a Senior Fellow at the Transatlantic Policy Network.

Agenda

Jun 26, 2025

14:00 - 16:30 (CET)

Spinelli 3H1 European Parliament, Brussels

14:00 - 14:30 (CET)

Welcome address

Introduction

• Mark Titterington, Co-founder and Director of the Forum for the Future of Agriculture

Welcome address

• Maria Grapini, Member of the European Parliament

Guest speaker

• Kateryna Schroeder, Senior Agriculture Economist, Global Engagement unit of the Agriculture and Food Global Department, The World Bank – click here to view presentation

14:30 - 15:20 (CET)

Panel 1: AgTech at the crossroads: Promise vs. practicality

Panel discussion

• Daniela Lüth, Policy Officer, DG Research & Innovation, B2 – Bioeconomy & Food Systems, European Commission
• Alin Luculeasa, Farmer member, Romanian AGRINNOVATOR ThinkTank
• Jørgen Audenaert, Manager, Small Grains Production System Innovation & Dairy and Livestock, John Deere
• Stefan Schneider, Space Downstream Entrepreneurship Officer, EUSPA (EU Agency for the Space Programme)
• Moderator: Mark Titterington, Co-founder and Director of the Forum for the Future of Agriculture

Followed by Q&A

15:20 - 16:10 (CET)

Panel 2: Navigating governance: Policy challenges in agri-digitalisation

Panel discussion

• Tassos Haniotis, Special Advisor for Sustainable Productivity, Forum for the Future of Agriculture; Senior Guest Research Scholar, IIASA
• Pierluigi Londero, Head of Data Governance, DG AGRI, European Commission
• Ornella Cosomati, Director Europe Energy and Sustainability Policy, Microsoft
• Moderator: Mark Titterington, Co-founder and Director of the Forum for the Future of Agriculture

Followed by Q&A

16:10 - 16:30 (CET)

Concluding remarks

• Mark Titterington, Co-founder and Director of the Forum for the Future of Agriculture

In collaboration with

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